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Marketing Your Home 

Selling your home involves much more than just placing a "For Sale" sign in your yard and going to the closing. As a Houston REALTOR®, I am  here to help you prepare your home for sale, market your home, and guide you through the sale process to ensure you sell your home within your time frame and get the best price possible.

My 60 point marketing plan to sell your home is based on marketing your home, not me. While "just listed" and "just sold" mailers are good to advertise an agent, I focus on advertising a property. Here are just a few aspects of my marketing plan:

Professional Photography - With over 87% of consumers starting their search online, having professional photography helps give the potential buyer a true picture and set an elegant tone for the home. Many agents rely on their own photography skills which can lead to an innacurate image of your home.

Professional Designed Property Brochures - When touring homes, potential buyers are often confused when touring several homes in one day. By offering a professionally designed brochure to them, they take away a good reminder of your homes beauty.

Individual Property Websites - While we have some great websites that offer some information and pictures about your home, an individual property website offers so much more including area schools, attractions, property information, mortgage calculator and many other tools potential buyers will find useful. Click here for a sample

State of the Art Technology - All professionally designed brochures along with the sign rider will feature the new QR codes. These codes allow potential buyers with smart phones to quickly scan the code and go directly to the individual property website. This is an amazing tool to instantly direct consumers to as much information about the property.

 

Heritagetexas.com & Heritagetexas.mobi - your home will also be listed on our internal family of websites. Our company website was honored with the 2010 Website Quality Certification award by the prestigious Leading Real Estate Companies of the World organization. In addition to property information, buyers are allowed to create online portfolios of homes, search for neighborhood information and much more.

Leading Real Estate Companies of the World - You home will be listed on this highly respected site used by relocation companies and brokers in other cities looking at homes for clients that are relocating to the Houston area. 

Open Houses - When your home is initially put on the market, there will be an initial broker/Realtor open house. Open Houses for the public will be offered scheduled with consideration to your schedule, privacy and comfort level.  

Newspaper Advertisements - depending on area and price, your home will be placed on a rotating advertising schedule in several major publications with a minimum of being listed in the Houston Chronicle one time per month.

Listing Distribution Across the Major Real Estate Websites with Enhanced Features - All listings that are put into the Houston Association of Realtors MLS System are distributed to the websites below. I have purchased enhanced features on two of the top sites, Realtor.com and Trulia to help display more pictures than normal as well as enhanced positioning. In addition, you homehome will be featured on

Standard Distribution Sites

 

Additional Distribution Sites

Realtor.com Featured Home - depending on availability, your home will be highlighted as a featured home on Realtor.com. By having your home in the top position on this site, the online views of your home will be drastically increased.

Heritage Texas Properties
Paul Silverman - Broker Associate
1177 West Loop South. Suite 1200 
Houston, TX 77027
Phone: 832-283-6601
Fax: 832-324-7823
Email: psilverman@heritagetexas.com


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